BLACKYAK unveils ‘Invisible White’ brand campaign

[Financial News] Outdoor brand BLACKYAK has unveiled ‘Invisible White,’ a 2026 fall/winter (FW) campaign telling the stories of mountain rescuers who save lives in snow-covered mountains.
According to industry sources on the 26th, BLACKYAK portrays rescuers who disappear after saving climbers as ‘ghosts of the white mountains’ in the campaign. It also highlights the importance of outdoor gear that protects the body from harsh mountain conditions, including strong winds, snow and sudden temperature changes.
BLACKYAK selected Hanna Quatember, an active mountain rescuer in Austria, as a brand ambassador and produced a campaign video. The video showcases the functionality of BLACKYAK gear through the rescue work of Hanna and other mountain rescuers. BLACKYAK provides her with high-performance products so she can carry out rescue missions safely in challenging weather conditions. Through Hanna’s everyday life, it also conveys BLACKYAK’s brand philosophy of coexisting with nature.
This campaign is the third installment in BLACKYAK’s ‘Hidden Heroes’ campaign, which it has been running since early this year. After previously featuring sherpas who guide climbs in the Himalayas, BLACKYAK also introduced women divers who work at sea as the ‘Sherpas of the Sea.’
A BLACKYAK representative said, “Through this campaign, we sought to explore the meaning of hidden heroes and an attitude of respect for nature, while showcasing BLACKYAK’s distinctive outdoor heritage. We will continue to share BLACKYAK’s unique brand philosophy through authentic stories of people who live closest to nature.” 
[email protected] Kang Myeong-yeon Reporter