Shinsegae Group’s ‘SSG Day’ is just around the corner... All 18 affiliates joining in

[Financial News] Shinsegae Group will hold its largest shopping festival, ‘2026 SSG Day,’ over 10 days, from the 30th through the 8th of next month. This year, 18 online and offline affiliates will take part, showcasing products and discounts worth a total of 2 trillion won.
According to Shinsegae Group on the 25th, 18 affiliates will take part in this year’s SSG Day, including Emart, Starbucks, SSG.COM, Shinsegae International Inc., and Shinsegae Live Shopping Inc. Of these, 13 affiliates are extending the event period to offer discounts for up to 10 days. Shinsegae Group plans to showcase a range of interactive experiences, along with limited-edition and popular products it has spent the past year preparing.
Emart will unveil an upgraded version of its ‘GREAT Portable Screen,’ which has repeatedly sold out since its launch last year, now featuring a 27-inch UHD screen. Starbucks will launch four Toy Story collaboration products, including the ‘Hobby Club Keyring,’ a follow-up to last year’s popular ‘Bearista Keyring,’ and a ‘claw machine.’ It has also prepared Christmas-season limited-edition products and cakes for the year-end holidays.
emart24 will sell six types of popular ready-to-eat foods, including lunch boxes, triangular kimbap, sandwiches, and hamburgers, after increasing their weight by up to 50%. Shinsegae Casa will offer discounts on its signature Campo sofa series. Shinsegae International Inc. will offer 50% off STUDIO TOMBOY’s ‘Everyday Setup’ hoodies and pants. Josun Hotels & Resorts has prepared special room rates, along with discounts of up to 20% on premium kimchi, 30% on diffusers, and up to 50% on lifestyle products.
Online affiliates are also holding sales. SSG.COM will offer refurbished products from Italian stroller brand Inglesina at 40% off the regular price and sell a SharkNinja robot vacuum for 1.39 million won. Gmarket is featuring the ‘Roborock S10 Robot Vacuum’ as a flagship item. W Concept will offer discount coupons of up to 30% through its Brand Day, with 40 brands taking part.
The Group has also expanded its interactive experiences for shoppers. During the event, Starfield Hanam and Starfield Goyang will host the ‘Nintendo Switch 2 Game Festa,’ where visitors can try out popular Nintendo Switch 2 games. Shinsegae Simon will present themed booths featuring Pinkfong and Gaspard et Lisa at Paju Premium Outlets and Busan Premium Outlets, respectively. In particular, Starfield Hanam will host the integrated pop-up store ‘SSG Day Blooming Market,’ with six affiliates taking part: Emart, Starbucks, emart24, Josun Hotels & Resorts, Shinsegae L&B, and SHINSEGAE FOOD Inc.
A joint promotion encouraging cross-shopping among affiliates will also be held. During the event, customers who make at least three purchases at Shinsegae Point partner stores and then complete a mission in the Shinsegae Point app can receive points worth up to 50,000 won.
A Shinsegae Group representative said, “From eye-catching limited-edition items to an abundance of half-price deals that will sweep away worries about high prices, all 18 of our online and offline affiliates have joined forces to prepare this event. We hope you’ll enjoy more than just shopping with family and friends in the many spaces Shinsegae Group has created.”
[email protected] Jang Yu-ha Reporter