LILYKIMKIM Launches ‘2026 F.W. Collection,’ Plans Department Store Pop-Up Stores

[Financial News] Golfwear brand LILYKIMKIM said on the 23rd that it had launched its 2026 fall/winter (F.W.) collection. The collection features styles that combine golfwear functionality with an elegant sensibility and delicate details, suitable for both the course and everyday life.
This collection centers on a palette of calm, sophisticated tones. Warm-feeling knitted tape details add a lovely, elegant mood to the sportswear. With colors and designs that evoke the season, the collection offers distinctive styles for the course and looks that blend naturally into everyday life.
LILYKIMKIM aims to create hybrid golfwear that combines the functionality needed for sports with a fashion sensibility. This season, too, it focused on making its golfwear more versatile for everyday wear while preserving its core functionality. It has balanced style and practicality so the pieces can be worn not only for rounds and practice, but also for a range of everyday activities.
Another defining feature is the expanded role of golfwear as a fashion item that expresses personal taste and lifestyle. By pairing calm colors with details in warm-feeling textures, the brand has incorporated its distinctive sensibility and made it possible for wearers to express their own style on and off the course.
Alongside the new product launch, the brand is also expanding its offline customer touchpoints. LILYKIMKIM plans to move forward with pop-up stores at Shinsegae Department Store Centum City, including a long-term pop-up there from November to December, as well as at Gyeonggi Shinsegae South City and Shinsegae Department Store Main Branch.
At the pop-up stores, customers will be able to examine the collection’s designs, materials, and details firsthand. LILYKIMKIM plans to create opportunities for customers to experience its products at major department stores, broadening its customer reach and raising brand awareness.
An industry official said, “For customers who want to wear golfwear in everyday life, both the functionality needed for sports and designs that go with a variety of clothes are important,” adding, “Products with calm colors and delicate details can increase versatility and convey the brand’s distinctive character.”
A LILYKIMKIM representative said, “This collection focused on adding an elegant, lovely sensibility to golfwear through calm colors and warm knitted tape details,” adding, “We will convey LILYKIMKIM’s unique appeal through styles that can be enjoyed naturally both on the course and in everyday life.”

[email protected] Choi Doo-seon Reporter