LOTTE HOTELS & RESORTS expands offline sales network as amenity sales surge 4.5-fold

[Financial News] LOTTE HOTELS & RESORTS is stepping up its push into the offline market by expanding sales channels for its private-brand (PB) products.
According to industry sources on the 23rd, LOTTE HOTELS & RESORTS will roll out its PB amenity products at the Sisi Hoshi lifestyle select shops, starting that day at Lotte Department Store Cheongnyangni Branch, followed by the Busan Main Branch on the 28th and the Gimpo Airport Branch at the end of the month. The move expands its offline sales network after it opened its first PB product store at Lotte Department Store Jamsil Branch on the 13th.
The products being introduced are from EMISSARY.73, LOTTE HOTELS & RESORTS' premium amenity brand, and DEPAYSMO, the amenity brand of L7 by LOTTE HOTELS & RESORTS. Buoyed by guests' positive response to in-room amenities, LOTTE HOTELS & RESORTS officially launched the two brands in August last year.
EMISSARY.73 is characterized by a blend of woody and rose scents, while DEPAYSMO emphasizes a fresh fragrance with notes of yuzu and grass. As customer demand continued after the launch, LOTTE HOTELS & RESORTS expanded its product range in the first half of this year by adding travel kits, hand creams and other items. Amenity sales in August and September were particularly strong, rising to about 4.5 times the level of the same period a year earlier.
The Sisi Hoshi stores will sell seven key products from the two brands: four from EMISSARY.73—body lotion, body wash, hand cream and an amenity kit—and three from DEPAYSMO—body lotion, body wash and hand cream. To mark their arrival, all products will be sold at a 10% discount for two weeks from the opening day at each store.
A LOTTE HOTELS & RESORTS representative said, “As customer interest in hotel amenities continues to grow, we are expanding our product range and sales channels,” adding, “We plan to continue introducing a variety of lifestyle products so customers can enjoy in their daily lives the distinctive scents and ambience they experienced at our hotels.”

[email protected] Jang Yu-ha Reporter