Shinhan Bank’s Ttaenggyeoyo to Enable Delivery Orders Using Child Meal Cards

[Financial News] Shinhan Bank is introducing a delivery-ordering feature for child meal cards and will subsidize delivery fees to expand meal choices for children at risk of going without meals.
On the 22nd, Shinhan Bank signed an MOU on a child meal delivery service with the Seoul Metropolitan Government and Green Umbrella at Seoul City Hall. Attendees included Ttaenggyeoyo CEO Jeon Seong-ho, Ma Chae-suk, head of the Seoul Metropolitan Government’s Women and Family Affairs Office, and Lee Seo-young, head of Green Umbrella’s Seoul Regional Headquarters, among other officials.
The agreement was pursued to allow child meal cards to be used for payments on the Seoul Metropolitan Government’s public delivery app, Seoul Delivery+ Ttaenggyeoyo, and to subsidize delivery fees. Previously, customers had to visit stores and pay in person, but delivery orders will now also be possible. The aim is to reduce the psychological burden associated with using meal cards and allow children to choose the meals they want more freely.
Under the agreement, Shinhan Bank will build the payment system for Ttaenggyeoyo, operate the service, and provide funding for the meal program. The Seoul Metropolitan Government will oversee the project and explain how to use the service to eligible children and their guardians. Green Umbrella will distribute delivery-fee coupons and coordinate and provide community resources and support.
Starting November 16, the service will be available to children aged 14 and older who use the Seoul Metropolitan Government’s child meal card, the Kkumnamu Card. After registering their meal card in the Ttaenggyeoyo section of the Shinhan Super SOL app, users can order and pay for food at about 20,000 affiliated merchants displaying the “Child Meal” label. The service will run as a pilot from November through December this year, with plans to transition to a formal program next year.
Delivery-fee support will also be provided. Shinhan Bank and the Seoul Metropolitan Government will each give children using the service one 3,000-won delivery-fee coupon per month, for a total of two coupons. Existing benefits from Seoul Delivery+ Ttaenggyeoyo—including a welcome coupon pack worth 16,000 won for new members and monthly discount promotions at 40 or more popular franchise chains—will also be available subject to the applicable terms.
A Shinhan Bank official said, “We hope this agreement will help children use their meal cards more conveniently and choose the meals they want,” adding, “We will continue to work with local governments and welfare organizations to expand the role of public delivery apps and provide services the community needs.”
[email protected] Seo Ji-yoon Reporter