Choi Soo-young to promote Jaa's 'urban woman' appeal

[Financial News] Jaa, the womenswear brand of Shinsegae Casa, has appointed Girls' Generation member and actor Choi Soo-young as its brand ambassador.
According to Shinsegae Casa on the 22nd, Jaa plans to roll out brand campaigns with Choi Soo-young, starting with this year's fall/winter (FW) collection. It also plans to unveil some campaign images in advance on its official online mall, which was revamped on the 15th, and at a pop-up store in Seochon Village, Jongno District, Seoul, set to open on the 23rd.
A Jaa representative said, "We selected Choi Soo-young as our brand ambassador because her image, with its energetic spirit and refined sensibility, aligns with the lifestyle of urban women that Jaa aspires to represent. Together with Choi Soo-young, we will showcase a diverse range of styles and the brand's values."

[email protected] Kim Hyun-chul Reporter