“100,000 sold in just one week” ... No Brand Burger’s new Hook and Punch take the top two spots in sales

[Financial News] No Brand Burger’s third-generation signature menu has claimed the top two spots in overall menu sales, continuing its successful run. The success is being attributed to menu development that reflects customer feedback.
According to industry sources on the 22nd, No Brand Burger’s two new items, NBB Hook and NBB Punch, launched on the 15th, are selling about 15,000 each per day and surpassed 100,000 in cumulative sales within a week of launch. The two products overtook the previous sales leader, Grilled Bulgogi (3,300 won as a single item), and claimed the top two spots in the sales rankings.
Sales are also picking up pace. Tasting reviews and recommendations highlighting the patty’s flame-grilled flavor, the richness of the cheese and the harmony of the sauces are spreading on social media (SNS). On the 21st, the seventh day after launch, sales were up 22% from the first day.
Menu development that reflected customer feedback was key to this success. Based on the results of a survey of 500 customers conducted in the first half of this year, SHINSEGAE FOOD Inc. strengthened the distinctive character of each menu item. NBB Hook gets its sweet-and-savory taste from smoky mayonnaise and a ketchup-based sauce, while NBB Punch brings out rich cheese flavor and spiciness with a smoked jalapeño cheddar sauce.
SHINSEGAE FOOD Inc. is running a promotion to sustain the success of its third-generation signature menu. Through the 25th, it is holding Wapemo Day, offering an additional single burger of the same menu and a drink with the purchase of any of five double-patty set menus, including NBB Hook and NBB Punch.
A SHINSEGAE FOOD Inc. spokesperson said, “Hook and Punch are menu items that enhance the burger’s natural flavor at a reasonable price, and they have been well received by customers since their launch.”
[email protected] Park Kyung-ho Reporter