MUSINSA to Open Bag & Cap Club at Lotte Mall in Cheongnyangni

[Financial News] MUSINSA will open its second Bag & Cap Club, a select shop specializing in bags and hats, at Lotte Mall Bellytown Cheongnyangni on the 23rd.
According to industry sources on the 22nd, this is the first time MUSINSA Bag & Cap Club has opened in a large retail complex. Its first store, located in Seoul Forest, opened in April.
The store will occupy about 125 square meters (38 pyeong) on the second floor of the new wing. Customers can try on and buy bags and hats that have become popular online. The store plans to feature 94 brands targeting a range of age groups, from children to adults, and attract not only customers in their 20s and 30s but also families. In conjunction with Musinsa Standard at the nearby Lotte Department Store Cheongnyangni, it will offer a shopping route that takes customers from apparel to fashion accessories.
New Era and JanSport will open shop-in-shops with dedicated spaces. The store will also sell collaborative products, including the MUSINSA-exclusive New Era Running Cap, JanSport × LG Twins, Champion × RAWROW, Eastpak × Crush, and the MUSINSA × PUMA Co-Label Collection.
47Brand, DOD, Roa & Jane, and Brown Breath Kids will make their MUSINSA Bag & Cap Club debut at this store. It will also sell products featuring various intellectual properties (IPs), including those of the drama “New Recruit 4,” the Republic of Korea Army, Roblox, Domino’s Pizza, and the Korea Baseball Organization (KBO).
To celebrate the opening, MUSINSA will give out 50%-off coupons on a first-come, first-served basis from the 23rd to the 25th. Through the 19th of next month, MUSINSA members can receive a 15% discount coupon valid only at the Cheongnyangni store. The store will also hold a raffle during its first weekend, open to customers who spend at least 70,000 won.
A MUSINSA representative said, “Recently, bags and hats have been attracting attention as accessories that complete a fashion look and have become essential items for customers in their 20s and 30s.” The representative added, “We expect the MUSINSA Bag & Cap Club Cheongnyangni store to be a place where people can take in the latest fashion accessory trends at a glance.”
[email protected] Kang Myeong-yeon Reporter