Kookmin University Graduate School of Business, Message House to Collaborate on AI Education and Research

[Financial News]  Kookmin University Graduate School of Business is joining forces with strategic communications firm Message House to strengthen education in marketing and content strategy using artificial intelligence (AI).
Kookmin University Graduate School of Business said on the 21st that it had signed a memorandum of understanding (MOU) with Message House on the 19th at the university's College of Business building to cooperate on education and research in AI business and marketing communications.
Under the agreement, the two organizations will jointly develop curricula in AI-based marketing communications and content strategy, and cooperate on sharing educational content and training specialized talent.
Kookmin University Graduate School of Business is expanding AI education in its existing practice-oriented Master of Business Administration (MBA) program. It is also pursuing the establishment of an AI Business major to enable the use of AI in corporate management and decision-making.
Message House specializes in corporate brand strategy, the development of key messages, and generative engine optimization (GEO) diagnostics and consulting. The two organizations plan to strengthen practical training by combining the university's educational capabilities with the company's hands-on experience.
Kang Hyeon-mo, dean of Kookmin University Graduate School of Business, said, "We will draw on Message House's expertise and hands-on experience in our teaching so that students can apply AI-based marketing and content strategies in practice."
Message House CEO Lee Jung-dae said, "We will work to develop talent with practical skills by bringing hands-on experience and expertise into our teaching."


[email protected] Lee Bo-mi Reporter