Shinhan Securities hosts golf academy for top clients

[Financial News] Shinhan Securities has hosted a golf academy for top clients, seeking to expand its engagement with premium wealth-management clients. On the 21st, Shinhan Securities said it had held the Shinhan Premier One-Day Golf Academy for 56 invited top clients at Golfzon Joymaru in Daejeon on the 20th.
The event was organized to offer Shinhan Premier clients a distinctive lifestyle experience. Participants took part in customized golf lessons, simulated-course lessons and a team competition, alongside eight professional players active in the Korea Professional Golfers' Association (KPGA) and GTOUR.
The professional players gave participants focused instruction, offering tips on correcting their swings and making use of different clubs. The program also gave them time to learn practical know-how through simulated-course lessons that recreated real on-course conditions.
Customers then teamed up with the pros for an event tournament in an 18-hole stroke-play format, and continued to interact and network with one another.
Eight pros took part in the event: Lee Yong-hee, Lee Dong-yong, An Ye-in, Jo Yun-jeong, Yun Gyu-mi, An Seo-in, Hong Ji-woo and Oh Se-hee.
Shinhan Securities has continued its partnership marketing with Golfzon for five consecutive years since 2022. It has carried out screen-golf-related marketing by serving as GTOUR's main sponsor and sponsoring players, among other activities, and has held the Shinhan Premier One-Day Golf Academy annually since 2024.
The event is part of a program to expand customer engagement—traditionally centered on financial products and wealth-management services—into lifestyle areas such as golf. Shinhan Securities plans to enhance the customer experience through non-financial services that reflect the varied interests and needs of its top clients.
Shinhan Premier is the wealth-management brand of Shinhan Financial Group Co., Ltd., offering financial and non-financial services tailored to customers' wealth-management needs and lifestyles.
A Shinhan Securities representative said, “This event is a premium client program designed to let customers learn about and enjoy golf while interacting directly with professional players.” The representative added, “We will continue to strengthen communication with customers by consistently offering distinctive lifestyle content and tailored customer experiences for Shinhan Premier clients.”

[email protected] Kang Jung-mo Reporter