From funerals to health management and caregiving: Woongjin PreedLife Co., Ltd. teams up with Samsung Life Insurance to target the healthcare market

[Financial News] Woongjin PreedLife Co., Ltd. is expanding into health management and care in partnership with Samsung Life Insurance. Moving beyond its traditional funeral-focused prepaid services, the company has broadened its business from weddings and travel to health management and caregiving, accelerating its transformation into a comprehensive life-care company.
 According to the prepaid funeral services industry on the 21st, Woongjin PreedLife Co., Ltd. signed a memorandum of understanding (MOU) with Samsung Life Insurance on the 20th for a comprehensive business partnership. The two companies plan to develop collaborative products, conduct joint marketing and design customer benefits under the agreement.
 Their first collaborative project will be a healthcare service. Set to launch as early as the end of this month, it will offer non-medical health consultations, accompaniment by nurses at tertiary general hospitals, senior care and caregiving support. The service is designed to reduce the burden on families caring for elderly parents by extending support from routine health management to care following a diagnosis of a serious illness.
 This partnership is seen as an extension of Woongjin PreedLife Co., Ltd.’s ongoing strategy to diversify its business. This year, the company has expanded its services into weddings and travel, entering the premium wedding venue business and unveiling a chartered cruise ship. By adding health management and care services, it aims to build a service system that spans customers’ lives.
 The partnership is significant in that it lays the groundwork for linking the company’s existing prepaid funeral services with health and care services. Starting with the healthcare service, the two companies plan to expand their collaborative products to meet customer demand.
 Woongjin PreedLife Co., Ltd. CEO Moon Ho-sang said, “Through our partnership with Samsung Life Insurance, we will introduce services that can ease the caregiving burden on customers and their families,” adding, “Starting with the healthcare service, we will continue to expand services that customers can experience for themselves.”
[email protected] Lee Ju-mi Reporter