Hoban Construction’s ‘Summit Edition’ ad surpasses 7 million views

[Financial News] Advertising videos for ‘Hoban Summit Edition,’ the premium line of Hoban Construction’s residential brand ‘Hoban Summit,’ surpassed 7 million cumulative views just one week after being released on YouTube. The ads are airing on YouTube channels, terrestrial and cable TV channels, and online video streaming (OTT) platforms such as Netflix and TVING.
According to Hoban Construction on the 21st, the ads were released on Hoban Group’s official YouTube channel and Instagram starting on the 14th. Centered on the message ‘May the life that is most true to you grow here,’ the campaign conveys the residential values that ‘Hoban Summit Edition’ aspires to. The videos bring together a range of scenes, including time spent with family and everyday life enjoying one’s own tastes, to express the happiness people feel in their own spaces.
Hoban Construction recently renewed its residential brand Hoban Summit for the first time in seven years. The new brand slogan is ‘Organic living where value grows the longer you live’ (Where Life Grows).
Hoban Summit Edition is the premium line of Hoban Summit. Its concept is ‘a peak in the city that embraces nature.’ Hoban Summit Edition will first be applied to ‘Hoban Summit Edition Wirye New Town,’ which is scheduled to go on sale in December. A Hoban Construction official said, “We will continue to expand the residential experience unique to Hoban Summit, based on our newly established brand philosophy and differentiated products.”

[email protected] Kwon Jun-ho Reporter