“Chef Fabri at the company cafeteria” ... Samsung Welstory surpasses 100,000 on YouTube and Instagram

[Financial News] Samsung Welstory has surpassed 100,000 YouTube subscribers and 100,000 Instagram followers simultaneously by offering a range of content featuring popular chef Fabri and others.
According to industry sources on the 21st, Samsung Welstory’s official YouTube channel reached 100,000 subscribers and 10 million cumulative views last month, earning it YouTube’s Silver Play Button—the first company in the group catering industry to do so. Earlier this month, its official Instagram account surpassed 100,000 followers. Its communication strategy has paid off: the company has connected its business areas, centered on B2B group catering and food-ingredient distribution, with consumers’ daily lives through friendly, accessible social media content.
The key content driving growth on its YouTube channel is “Alpha Male Fabri,” a collaboration series launched this year with Michelin-starred chef Fabri. In the series, Chef Fabri visits Samsung Welstory’s catering sites and its food-ingredient clients in the restaurant sector, offering cooking ideas and sharing expertise in ingredient and menu development.
Instagram has steadily rolled out Reels since the first half of last year, boosting user engagement. “Office Deep Talk,” in which employees appear to talk about their jobs and life at the company, has become a flagship series. The account has also expanded its reach among younger users with entertaining content such as “A Roundup of Cafeteria Menu Critics” and “Monthly Food Secret.”
To mark surpassing 100,000 Instagram followers, Samsung Welstory has been running a “10-character congratulatory comment event” on its official account since the 14th.
A Samsung Welstory representative said, “Through YouTube, we communicate our expertise in the food and beverage business and our B2B solutions, while on Instagram we connect with people in a friendly way through trendy food stories and stories about our employees. We will continue to strengthen our online communication by making the most of each channel’s strengths, so that clients and consumers alike can encounter Samsung Welstory as a familiar part of their everyday lives.”
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