Cheil Worldwide: “The Ddangyeoyo–No More Pizza collaboration generated 35.9 million views”

[Financial News] Cheil Worldwide introduced the keys to the success of its collaborative marketing with Ddangyeoyo and No More Pizza at TikTok Summit Korea 2026 on the 20th. TikTok Summit Korea is a business event that invites marketing professionals from major companies in South Korea to share the latest marketing trends and business insights.
According to industry sources on the 21st, a recent TikTok campaign by Cheil Worldwide for Ddangyeoyo and No More Pizza teamed up with well-known Korean mukbang creators to try a new format called “joint branded content,” designed to create synergy between the two brands.
The content brought together a delivery platform and a food and beverage (F&B) brand, while allowing popular mukbang creators such as Sini, Heebab and Shugi to maintain their own styles and helping both brands expand their consumer reach at the same time. The creators ordered pizza through the Ddangyeoyo app, introduced a new No More Pizza menu item and filmed a mukbang, then posted reviews on the Ddangyeoyo app and introduced an event.
The campaign drew strong interest from TikTok users, with videos receiving about 35.9 million views in total and more than 93,000 likes. In a TikTok brand study, No More Pizza, which advertised on TikTok for the first time, saw brand awareness rise by 8.2 percentage points and ad recall by 25.8 percentage points. Sales of its new “Hot Honey Sauce” also increased 36% from before the campaign. Awareness of Ddangyeoyo’s “10 Million Customers Celebration” event rose by 7.0 percentage points.
A Cheil Worldwide representative said, “We proposed the collaboration because we believed that delivery apps and F&B brands related to mukbang content could achieve greater results by advertising together.”


[email protected] Kang Myung-yeon Reporter