Discounts begin before the shopping festival even starts... 11st kicks off its ‘Grand 11th Festival’

[Financial News] Ahead of its biggest shopping event of the year, the ‘2026 Grand 11th Festival,’ 11st is seeking to attract customers with a pre-event promotion.
11st said on the 21st that it will hold a pre-event promotion for the ‘2026 Grand 11th Festival’ from the 26th to the 31st. It will offer a range of benefits, including an advance-purchase event where customers can buy popular brand products at discounted prices ahead of time, as well as discount coupons.
The Grand 11th Festival is a large-scale shopping event held by 11st every May and November. It was first launched in 2008. According to Mobile Index, a mobile app statistics and analytics platform, the two events held last November and this May drew a cumulative total of at least 44 million customer visits, including repeat visits.
This year’s November event will run from the 1st to the 11th of next month. 11st plans to feature special-price products from major domestic and international brands every day during the event. It will also run popular shopping sections such as ‘Time Deal,’ ‘10-Minute Rush,’ ‘60-Minute Rush’ and ‘E-Coupon Mega Day,’ and offer a range of promotions, including live broadcasts, membership-only discounts and prize giveaways.
The pre-event promotion, held ahead of the main event, will feature an advance-purchase event where customers can buy popular brand products at discounted prices ahead of time. 11st plans to increase the number of participating products compared with the event last May and offer limited-quantity special deals across a range of categories, including grocery, home and living, and fashion, with a focus on high-demand digital devices and large home appliances.
A discount-coupon giveaway will also be held. A 10,000-won shopping cart discount coupon, usable on November 11, will be offered on a first-come, first-served basis.
Recruitment of sellers to participate in the event is also underway. 11st is recruiting sellers for the Grand 11th Festival through the 26th and will provide benefits to boost sales, including discount coupons, advertising support, and greater product visibility through the use of the event emblem and search filters.
Ko Gwang-il, head of 11st’s Sales Group, said, “We’ll seek to get ahead of November shopping demand by offering a variety of early-bird benefits, including advance-purchase products with advance discount coupons and price benefits exclusive to the Grand 11th Festival. This year, too, we’ll show what makes us the biggest shopping festival of the year and live up to customer expectations with differentiated products and benefits.”

[email protected] Jang Yu-ha Reporter