Han Sung Motor hosts HANSUNG NIGHT for VIPs and partners, extending premium customer experiences to partner companies

[Financial News] Han Sung Motor, an official Mercedes-Benz partner, held HANSUNG NIGHT, a private event for top-tier customers in its Club Hansung membership program and key partner companies. The company plans to use the event to extend its premium customer programs into networking with partner companies and to expand Club Hansung customer programs into various fields to build brand loyalty.
On the 20th, Han Sung Motor announced that it had held HANSUNG NIGHT on the 16th at JP at Louis Vuitton in Jung District, Seoul. The event is designed to offer distinctive experiences to long-standing customers and deepen their relationships with the company.
Han Sung Motor focused on creating a private networking venue where attendees could mingle naturally and form new connections, moving beyond conventional customer events. The aim was to convey the brand value unique to Han Sung Motor by broadening its touchpoints with customers and partner companies across their lifestyles, beyond car purchases and membership benefits.
The event’s concept was “Moments in Motion.” The name combines “Motion,” representing Han Sung Motor’s dynamic brand values, and “Moments,” referring to special moments created with VIP customers. It embodies the idea of creating meaningful moments through experiences and interaction in a premium setting.
The event venue, JP at Louis Vuitton, offers views of Seoul’s nighttime cityscape. Located in Shinsegae The Reserve, it is a fine-dining restaurant led by chef Jung-hyun Park of Atomix, a two-Michelin-star restaurant in New York. Before the main event, attendees enjoyed a cultural experience on the Louis Vuitton Visionary Journey Seoul tour.
The main event opened with a champagne toast and welcome remarks. The program continued with a live performance by Kim Hye-mi’s jazz band, a special live set by singer Lyn, and a DJ performance. Attendees also took part in a Best Dressed Award.
A Han Sung Motor representative explained, “The significance of this event is that it expanded the premium customer experience we have offered through Club Hansung into networking opportunities shared by customers and key partners,” adding, “We went a step beyond our existing programs centered on inviting customers and offering experiences, creating opportunities for customers and partners to interact naturally and build relationships through shared experiences of spaces and culture.”
Han Sung Motor plans to steadily raise customer satisfaction and brand loyalty by expanding Club Hansung customer programs across fields such as culture, the arts, sports, and luxury lifestyles.
CEO Marco Kim said, “HANSUNG NIGHT is an event created to express our gratitude to the customers and partners who have been with Han Sung Motor for a long time, and to share cherished connections and special moments with them. We will continue to deepen our relationships with customers through distinctive luxury experiences that exceed their expectations, and enhance the premium value unique to Han Sung Motor.”
[email protected] Kim Dong-chan Reporter