“Business competitiveness at a glance”... CJ OnStyle revamps corporate website

[Financial News] CJ OnStyle has completely revamped its corporate website to highlight its competitiveness as a video-based content commerce platform.
According to CJ OnStyle on the 20th, the revamp streamlines the menu structure of the previous website and reorganizes the company’s businesses and competitive strengths around video and motion content. It applies a user interface (UI) and user experience (UX) optimized for mobile devices, making it easier and more intuitive for visitors to find information about the company’s diverse businesses.
The homepage features a video of customers in Korea and abroad using the CJ OnStyle mobile app. It then introduces the company’s main businesses through four sections: Channels, IP Universe, MD Portfolio and Global.
A new section for company news and recruitment information has also been added. The newsroom will offer a range of content, including press releases, data-driven market trends, introductions to new brands and interviews with notable people. The plan is to run it as a content channel that goes beyond simply sharing company news to cover key developments in the retail industry.
The Career section introduces CJ OnStyle’s ways of working and corporate culture through interviews organized by job function and content about its workplace culture. Korean- and English-language websites were developed simultaneously, strengthening communication with stakeholders in Korea and abroad.
CJ OnStyle drew on its in-house platform development capabilities for the website revamp. The entire process, from planning and design to content production and development, was carried out through internal collaboration. The site also incorporates generative engine optimization (GEO) technology to adapt to the search environment shaped by generative artificial intelligence (AI).
A CJ OnStyle representative said, “This revamp focused on making it easy to understand at a glance the business direction and competitiveness of CJ OnStyle, which has evolved into a video-based content commerce platform.” The representative added, “Going forward, we will continue to actively communicate our business strengths and growth vision through the corporate website and strengthen communication both within and outside the company.”

[email protected] Jang Yu-ha Reporter