Shinsegae International's MAN ON THE BOON expands into the U.S. in earnest

[Financial News] Shinsegae International's menswear brand MAN ON THE BOON is entering a high-end boutique in Los Angeles (LA) and targeting the North American market.
According to industry sources on the 20th, MAN ON THE BOON will begin selling its Fall/Winter 2026 (FW) collection at Just One Eye, a high-end boutique in LA, U.S.
Just One Eye is a boutique that curates merchandise by combining luxury fashion and art. With this store placement, MAN ON THE BOON will present around 40 styles, including cashmere and alpaca knitwear and leather outerwear.
Key items include a cashmere-blend double coat, a suit containing 50% cashmere, and a 100% cashmere crewneck sweater. The leather collection includes jackets, coats, shirts and suede trucker jackets.
The FW collection was designed around the theme of Korea's “winter sea.”
MAN ON THE BOON plans to expand its North American distribution network, starting with this placement. Next spring/summer (SS), it will be stocked at Bergdorf Goodman, a luxury department store in New York, and Canadian department store Holt Renfrew.
A Shinsegae International representative said, “We will showcase MAN ON THE BOON's design and product-planning capabilities to U.S. customers and highlight the diverse appeal of Korean menswear. We will expand our global distribution partnerships and broaden our growth base in overseas markets.”
[email protected] Kang Myeong-yeon Reporter