“BMW and Mini New Cars, Certified Pre-Owned Cars and Service All in One Place” ... Bavarian Motors Renovates Songdo Showroom and Service Center

[Financial News] Bavarian Motors, an official dealer of BMW Group Korea, is unveiling a newly renovated complex in Songdo, Incheon, bringing together BMW and Mini new cars, certified pre-owned cars and a service center. With a total floor area of approximately 26,516 square meters, the facility features the latest showroom concept, “Retail Next,” and 65 work bays. The company plans to offer one-stop service, from purchase and delivery to maintenance.
According to Bavarian Motors on the 20th, the facility in Songdo-dong, Yeonsu-gu, Incheon, brings a BMW and Mini new-car showroom, a service center, and a BPS/Mini NEXT certified pre-owned showroom together in one building. Bavarian Motors said the renovation introduced Retail Next, designed with visitor flow and the characteristics of the vehicles on display in mind, to create a more comfortable viewing environment.
The large showrooms on the first and third floors can display a total of 28 vehicles: eight BMWs, six Minis, and 14 BPS/Mini NEXT certified pre-owned vehicles. A separate space has also been set up to let visitors experience BMW Luxury Class and high-performance M models, allowing them to take in BMW Group’s diverse lineup at a glance.
A dedicated “Handover Zone” for customers taking delivery of new cars has also been added. The company also plans to operate a cultural performance hall, “Bavarian Platz,” and present a variety of cultural programs.
The service center handles not only routine maintenance but also accident repairs. It has 65 work bays and a spacious lounge where customers can wait while their vehicles are being serviced. The company says customers can take care of consultations and purchases, delivery, and after-sales service for BMW and Mini new cars and certified pre-owned vehicles all in one place.
A Bavarian Motors spokesperson said, “The facility is adjacent to major arterial roads in Songdo International City,” and said, “It is convenient to reach from Incheon International Airport and major areas of the Seoul metropolitan region via the Songdo Interchange on the Second Gyeongin Expressway, the Gojan Tollgate on the Third Gyeongin Expressway, and Incheon Bridge.”
[email protected] Kim Dong-chan Reporter