KOTEC visits AI advertising company Rocket Salad to explore ways to support its growth

[Financial News] Korea Technology Finance Corporation (KOTEC) reviewed the growth of Rocket Salad, a company selected for Kibo-Star Valley, and explored ways to support it. 
 KOTEC said on the 19th that it had visited Rocket Salad and held an on-site meeting. Founded in 2023, Rocket Salad produces personalized advertising content based on artificial intelligence (AI) and big data analytics technology. 
 The visit was arranged to review the growth and key achievements of companies selected for Kibo-Star Valley and discuss ways to support innovative companies based on feedback from the field. 
 KOTEC operates Kibo-Star Valley, a scale-up program designed to help innovative companies with technological capabilities and growth potential take off. Selected companies receive advance guarantee limits ranging from 3 billion won to a maximum of 10 billion won, depending on their growth stage. The program also offers a preferential guarantee rate of 95% for three years and reduces guarantee fees by 0.5 percentage points over the same period. 
 Rocket Salad CEO Kim Min-sik said, "Kibo-Star Valley has been a great help in advancing our technology and expanding our business in the rapidly changing digital advertising market," adding, "We will continue to strengthen our market competitiveness with differentiated advertising content that uses AI and big data."
 Jeong Dae-young, head of KOTEC’s Seoul Eastern Regional Headquarters, said, "This visit gave me a firsthand opportunity to see the growth potential of innovative companies expanding their businesses through technological capabilities and hear the voices from the field," adding, "We will continue to identify companies with technological capabilities and growth potential and support them as they grow into globally competitive businesses." 

[email protected] Lee Ju-mi Reporter