Kurly to hold Beauty Festa with 45 brands; event opens on the 12th of next month

[Financial News] Kurly will hold the Kurly Beauty Festa, showcasing a variety of products and experiential offerings with 45 beauty brands.
Kurly said on the 19th that it will hold the third Kurly Beauty Festa for four days starting on the 12th of next month at the Art Hall of Dongdaemun Design Plaza (DDP) in Seoul. This year, under the slogan “Your Day, Your Beauty,” the event will use a variety of beauty content to showcase how people can discover and nurture their own beauty in everyday life.
Based on the concept of “beauty curation for everyday beauty,” the venue will be divided into four spaces following the flow of the day: morning, daytime, evening and night. The morning zone will feature low-irritation cleansers, derma skincare and oral-care products, while the daytime zone will offer visitors the chance to try sun care and base and color makeup products. The evening zone will feature deep cleansers and hair- and body-care products, while the night zone will showcase high-performance skincare, beauty devices and face masks.
A total of 45 beauty brands carefully selected by Kurly will take part in the event. New participants, including AMELI, SABON and Shiseido Professional, account for nearly half of the total. SK-II and Eucerin are participating for the second consecutive year, while FRESHIAN and La Rosée, among others, are returning for the third consecutive year.
The event will also feature interactive programs that let customers experience brands’ philosophies and products firsthand. In the curation hall, which consists of four booths, visitors can assess their individual beauty routines and try products available exclusively at Kurly under the “Kurly Only” label. “Beauty Kurly Icon 2026,” a new feature this year, will introduce key beauty products that were popular with customers over the past year.
Starting today, tickets will be offered first to Kurly Members at 25,000 won, a 50% discount off the regular price. From the 22nd through the 25th, super early-bird tickets will be available to the general public for 30,000 won, 40% below the regular price.
Kim Go-eun, head of Kurly’s Brand Marketing Group, said, “‘Kurly Beauty Festa 2026’ will be a festival where customers can experience Kurly’s distinctive beauty curation, designed to help them nurture their beauty at every moment from morning to night, close to their everyday lives. As the event enters its third year, I hope you’ll find an opportunity to discover your own beauty lifestyle at an even more diverse and richly curated event.”
[email protected] Jang Yu-ha Reporter