Seoul Milk Consolidates Soy Milk Brands Under 'Seoul Soy Milk': 'Phased Revamp'

[Financial News] Seoul Milk Cooperative is consolidating its separately operated soy milk brands under 'Seoul Soy Milk.'
Seoul Milk said on the 19th that it has decided to operate its previously introduced soy milk products—including 'Wondumil Plus,' 'Soy Master,' 'Black Soybean' and 'Oat & Walnut'—under the 'Seoul Soy Milk' brand.
It will also organize its product lines by ingredient and pursue strategies to strengthen the brand's competitiveness, including phased package redesigns and new product launches.
The Black and Grain lines will be revamped in stages. The Black line includes 'Seoul Soy Milk Black Sesame & Black Yak-kong' and 'Seoul Soy Milk High-Calcium Black Soybean & Black Sesame.'
The Grain line consists of 'Seoul Soy Milk Black Soybean, Walnut & Almond' and 'Seoul Soy Milk High-Calcium Black Soybean, Oat & Walnut.'
The Original line will undergo gradual product revamps alongside new product launches. The low-sugar soy milk 'Soy Master' will be relaunched as 'Seoul Soy Milk High-Calcium Low-Sugar Plain,' while 'Wondumil Plus Soy Milk' is slated for a makeover as 'Seoul Soy Milk High-Calcium Plain.'
In addition, Seoul Milk plans to launch 'Seoul Soy Milk Plain' this coming November. Made with 100% soy milk base and no additives, it will offer the rich taste of soybeans in their pure form.


[email protected] Seoyeon Kim Reporter