Jeju targets Japanese tourists with weekend getaways, direct flights and walking trips

【Financial News, Jeju = Reporter Jeong Yong-bok】 Jeju has launched a campaign to attract Japanese tourists, promoting weekend getaways via direct flights from Fukuoka and walking trips on Hallasan and the Jeju Olle Trail. It is targeting consumers in areas with convenient direct-flight access to Jeju, as well as those interested in walking trips.
According to Jeju Special Self-Governing Province on the 19th, the province took part in the 2026 Saga Saiko Festa, held in Saga Prefecture, Japan, on the 17th and 18th, and the Hankyu Hiking Fair 2026, held in Tokyo on the 18th, to promote tourism to Jeju.
The Jeju–Fukuoka route suspended operations in January 2020 and resumed service six years later. In January, the province and the Jeju Tourism Organization held a promotional event in Fukuoka to mark the route’s resumption, and in May they invited local travel-industry representatives to Jeju and supported the development of tourism products.
At the promotion in Saga Prefecture, Jeju proposed weekend trips using the direct-flight route. Wellness tourism—resting in nature while caring for the body and mind—was a central theme, and the province promoted the flights and the purpose of the trips together.

The promotional booth offered visitors the chance to try giving themselves a massage with camellia oil. Along with providing tourism information, it was set up to give visitors a hands-on experience of restorative and wellness travel.
In Tokyo, Jeju met consumers with a clear interest in travel. At a hiking fair organized by the Japanese travel agency Hankyu Travel International, it introduced Jeju’s volcanic cones, Hallasan and the Jeju Olle Trail, and proposed trips to enjoy the island’s natural scenery on foot.
“We plan to focus on promoting weekend wellness trips that make use of the short flight time, as well as eco-friendly walking trips,” said Hwang Gyeong-seon, head of Jeju Province’s Tourism Exchange Bureau. “Through a range of promotional efforts that engage directly with local consumers, we will work to expand demand for Jeju tourism in Japan.”
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