11st targets business members with new dedicated shopping section

[Financial News] 11st is launching a product section tailored to business members, including small business owners and sole proprietors, to make shopping more convenient for them.
According to industry sources on the 19th, 11st has opened Business Plus, a curated section for business members. It brings together products that business members purchase frequently, identified through sales data analysis, including stationery and office supplies, tools and safety supplies, and household and kitchen goods. The section is also easy to access, with a direct link at the top of the PC page.
Business Plus categorizes products according to customers’ purchasing purposes and usage environments. Categories include “Classroom Favorites,” featuring drawing paper, colored paper, and colored pencils; “Work Essentials for Go-Getters,” with copy paper, ballpoint pens, and Post-it notes; and “Store Operations Essentials,” offering shipping boxes, packing tape, and plastic shopping bags. This makes it easier for business owners to find and purchase the products they need.
The site has also introduced services to make business tasks more convenient for business members. Adding products to the cart before payment allows users to receive an instant quotation, and after purchase they can obtain supporting documents in a single batch based on their order history. These services are expected to reduce the burden of reconciliation work for business owners.
It also runs special promotions tailored to the needs of different businesses. The section links to promotions such as a “School Supplies and Teaching Materials” promotion for kindergartens and private academies, a “Kitchenware” promotion aimed at restaurant operators, and a “Packaging Supplies” promotion for online sellers, making it easy for them to purchase the products they need.
Lee Myeong-ho, head of 11st’s Lifestyle Unit, said, “We focused on making it easier for business members to buy products suited to their respective business environments and needs at reasonable prices. Going forward, through Business Plus, we will strengthen tailored services and benefits for business members and provide a shopping experience that offers practical support for running their businesses.”
[email protected] Jang Yu-ha Reporter