“Seize the opportunity for sales growth” ... Gmarket recruits sellers for Big Smile Day

[Financial News] Gmarket is recruiting sellers to participate in Big Smile Day, its largest annual discount event, which takes place next month, and is offering support to help them increase sales.
According to industry sources on the 19th, Gmarket will hold its second-half Big Smile Day from the 2nd to the 13th of next month. It is recruiting participating sellers through the 26th, and businesses selling on Gmarket and Auction, as well as global sellers, can apply regardless of their product category.
A record-high approximately 31,000 sellers took part in Big Smile Day last May, selling at least 15 million products over two weeks. Sales of products featured in the event rose by an average of 267% compared with the two weeks immediately before it.
Gmarket also shared these results at its 2026 Seller Conference, held over two days starting on the 13th. The company drew strong interest by presenting sales results from the previous event and its support plans for the November event to around 1,000 seller attendees.
Gmarket has prepared various measures to help sellers increase sales during this event as well. First, it will cover the full cost of discount coupons applied to participating products. It will also attach event-exclusive stickers to participating products and provide a search filter that lets shoppers view event products separately.
The company is also stepping up its advertising support. New and dormant sellers who use advertising products by the 13th of next month, such as Gmarket’s AI Product Ads and Auction’s AI Sales Boost and Power Click, will receive a refund of 30% of their advertising costs, up to 100,000 won. Separately, sellers using each advertising product for the first time will receive advertising credits worth 50,000 won for that product.
A Gmarket representative said, “Big Smile Day is one of the year’s major discount events, when customer demand for shopping is concentrated, and it is an opportunity for sellers to significantly increase sales as well. We have prepared a range of benefits, including covering the full cost of discount coupons, increasing product exposure and providing advertising support, and hope many sellers will take part and see tangible sales growth.”

[email protected] Jang Yu-ha Reporter