'Building shared prosperity with culture and the arts' ... Daewoo Engineering & Construction establishes 'Studio Prugio'

[Financial News] Daewoo Engineering & Construction is launching a full-scale investment push into cultural content, including independent films. Chairman Jung Won-joo is reportedly leading the project.
According to industry sources on the 19th, Daewoo Engineering & Construction has established a subsidiary, 'Studio Prugio,' and selected 'Still Radiant' as its first investment. The film is scheduled to open nationwide on the 21st.
The company said 'Studio Prugio' was established to contribute to the sustainable growth of the K-content ecosystem and to create social value together through mutual prosperity with the culture and arts sector. Above all, Chairman Jung reportedly played a leading role in establishing the production company.
'Still Radiant,' selected as the first investment, is a film with a distinctive competitive edge, built on an authentic creative vision and a solid screenplay. It is also being praised for achieving a high level of polish and immersion through its collaboration with actress Kim Hye-ja. The film was also named an official selection of the 31st Busan International Film Festival (BIFF).
A company representative said, "We plan to continue investing in works with artistic merit, including independent films," adding, "We expect this to become a new form of social contribution by a construction company."
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