Shinsegae Group to Hold 10-Day Discount Festival, with 18 Affiliates Taking Part in 'SSG Day'

[Financial News] Shinsegae Group will hold SSG Day, its largest shopping festival, for ten days from the 30th through November 8.
Shinsegae Group said on the 18th that 18 of its major affiliates, including Emart and Shinsegae Department Store, will take part in this year's SSG Day, now in its seventh edition. Under the slogan 'Korea Signature Sale,' the event will focus on offering popular products at steep discounts.
A key feature this year is the extended event period at Emart. Previously, Emart's role was to kick off SSG Day, but this year its discount sales will continue until the event ends. Emart, Traders, Emart Everyday, No Brand and other brands will offer a range of special deals for up to ten days, aiming to ease the burden on consumers amid high prices.
For example, Emart will offer 'Half-Price Korean Beef,' planned with Korean beef farms six months in advance. Regular Korean beef will be sold at 50% off, while branded Korean beef will be discounted by up to 50%. It will also sell 'GlenAllachie 16 Year Old Korea Exclusive Limited Edition,' an Emart-exclusive limited-edition product from the single-malt Scotch whisky brand GlenAllachie, for 199,800 won.
Shinsegae L&B will exclusively launch for SSG Day, at 99,000 won, 'Shafer Founders' Pass,' the first exclusive line from the U.S. Napa Valley winery Shafer since its founding. Shinsegae Department Store will offer Adidas's entry-level running shoe 'Galaxy Run' at its lowest price, targeting demand for running gear. Josun Hotels & Resorts will sell 'The Josun Hotel Diffuser Collection,' a home-fragrance product with the hotel's scent, at a 30% discount during the event.
Shinsegae Duty Free will offer discounts of up to 70% on global beauty, fashion and liquor products, including Lancôme, and up to 60% on luxury-brand products, including Tory Burch. Shinsegae Casa will offer popular fabric sofas, leather beds and other items at discounts of up to 50%.
The group is also stepping up marketing targeting foreign tourists. Shinsegae Group has partnered with global platforms including Agoda, WeChat Pay and Xiaohongshu (RedNote), enabling foreign tourists to receive information about SSG Day deals and vouchers while searching for travel information or using accommodation and payment services.
Ahead of the event, Shinsegae Group will release an advertising campaign starting on the 19th. The campaign will emphasize SSG Day's discounts with the counterintuitive message 'Please don't come.' A range of actors, including Ha Jung-woo, will appear in the campaign, which will be released through Shinsegae Group's official YouTube channel and social media platforms such as Instagram.
A Shinsegae Group representative said, "We have prepared this year's SSG Day so that it lives up to its reputation as the nation's flagship shopping festival," adding, "We hope many customers will come to the ten-day shopping festival, find exceptional deals that genuinely help amid high prices, and enjoy a variety of fun experiences."
[email protected] Jang Yu-ha Reporter