Lilly Korea supports people with diabetes through Blue Tree campaign

[Financial News] Ahead of World Diabetes Day, Lilly Korea took part in a campaign to support people with diabetes and raise awareness of the disease.
Lilly Korea said on the 16th that it had held its “Blue Tree Campaign” at its Seoul headquarters on the 15th, where employees posted messages of support for people with diabetes on a tree.
The campaign is a public-interest initiative led by the Korean Diabetes Association under the slogan “Blue Light, Better Tomorrow (a blue light that brightens everyday life, a better tomorrow).” It was launched to highlight the significance of World Diabetes Day through the blue light symbolizing diabetes and to promote a proper understanding of and greater awareness of the disease. Lilly Korea set up a Blue Tree at its offices a month before World Diabetes Day and plans to continue the campaign through December 31.
As the number of people with diabetes in Korea grows, the importance of blood glucose management and preventing complications is also increasing. The number of people with diabetes is estimated to have surpassed 6 million, and the figure reaches about 18 million when people with prediabetes are included. Three in five people with diabetes have been found not to meet the blood glucose control target of an HbA1c level below 6.5%.
Obesity is also considered a major challenge in diabetes management. More than half of people with diabetes in Korea—52.5%—are reported to also have obesity. Lifestyle changes, including weight management, affect insulin resistance and blood glucose control. If blood glucose is not properly managed, the risk of complications and the burden of medical costs may increase, making ongoing management and public attention necessary.
Seiya Komatsu, CEO of Lilly Korea, said, “Diabetes is a condition that requires ongoing management, but many patients still struggle to manage it effectively and are exposed to the risk of complications. I hope the messages of support left by our employees will bring comfort and strength to people with diabetes and their families.” He continued, “Lilly has supplied treatments for people with diabetes for more than 100 years,” and added, “We will work to help people with diabetes in Korea have a healthier tomorrow.”

[email protected] Jeong Sang-hee Reporter