BTS becomes the first group to reach 10 billion annual Spotify streams; V’s influence in fashion

[Financial News] BTS has become the first group in the world to reach the 10-billion-stream milestone on Spotify in a single year.
As of the 16th, BTS had surpassed 10 billion streams accumulated this year on Spotify, the global audio and music streaming platform. Global solo pop stars including Taylor Swift, Ariana Grande and Bad Bunny had previously achieved this record.
The number of streams accumulated this year was up about 122% from 4.5 billion last year. In particular, the group’s fifth full-length album, ARIRANG, released in March, was streamed more than 5 billion times and drove the new record. Its title track, SWIM, was streamed about 14 million times on its first day alone, the highest single-day total for a song released this year.
As of the 14th, ARIRANG had reached 5 billion streams, making it the most-streamed new album released this year on Spotify.
BTS is currently continuing its “BTS WORLD TOUR ‘ARIRANG’” in South America. After performing in Santiago, Chile, on the 14th and again on the 16th and 17th, the group will head to Buenos Aires, Argentina, and São Paulo, Brazil.
Meanwhile, BTS’s V demonstrated his global influence at the recent Paris Fashion Week, generating about 5.2 billion won in media value.
Lefty, a global influencer marketing analytics platform, recently published a report analyzing the Earned Media Value (EMV) of the 2027 S/S Paris Fashion Week. Media value is a metric that converts the brand exposure generated by social media content from September 28 to October 7 into advertising value, and is used in the fashion industry to assess the influence of people and brands.
According to the report, V generated $3.84 million (about 5.2 billion won) in media value in connection with CELINE, for which he is an ambassador. That amounts to about 23% of CELINE’s total media value of $17 million (about 22.9 billion won), the highest figure among influencers associated with the brand.
In particular, V achieved this result without attending the 2027 S/S women’s collection show held in Paris on the 3rd (local time). He had earlier drawn attention by attending CELINE’s 2027 S/S men’s collection show last June.
[email protected] Shin Jin-a Reporter