SK hynix captures 43 years of technological challenges in 'Original Mindset' campaign

[Financial News] SK hynix is launching an 'Original Mindset' campaign to mark its 43rd anniversary, highlighting the challenges it has taken on in technology over the years and the company's history. 
SK hynix said on the 15th that it would launch a corporate PR campaign. As part of it, the company will exhibit the 'Original Mindset Trilogy' sculptures at IFC Mall in Yeongdeungpo, Seoul, from the 24th through November 1. The campaign defines as its 'Original Mindset' the company's unchanged approach to technology, despite the constant changes in technology and the industrial environment since its founding in 1983, and embodies it in three sculptures. All the works were made by hand without using digital technology. 
The first piece is a 'globe' created using about 10,000 newspaper articles related to SK hynix over the past 43 years. It captures everything from the crises and failures the company has faced to moments of technological innovation and growth, and weighs about 60 kilograms.
The second piece is a 'semiconductor' made from 16 sheets of transparent glass, symbolizing the 16-layer stack of high-bandwidth memory (HBM). It represents a record of 43 years of accumulated technology and weighs about 800 kilograms, including its pedestal.
The final piece gives three-dimensional form to 'Do' in the brand slogan 'We Do Technology.' It conveys the meaning of technological innovation and unceasing challenges stretching from the past into the future.
At the exhibition, SK hynix will unveil the three sculptures and also run an interactive program that allows visitors to reflect on their own original mindset.
An SK hynix representative said, "We hope people will share a sense of the mindset that has brought the company this far and the attitude with which it hopes to move forward." 

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