Yoon Seok-geum: “Leadership that drives change is important” ... Woongjin PreedLife Co., Ltd. expands new growth drivers

[Financial News] “A leader must show a positive attitude first in order to achieve growth. A positive mindset is the starting point of leadership and the driving force behind greater growth.”
 Yoon Seok-geum, chairman of Woongjin Group, stressed the importance of change and challenge to employees of Woongjin PreedLife Co., Ltd., which is expanding beyond pre-need funeral services to become a comprehensive life-care company. Next year, Woongjin PreedLife Co., Ltd. plans to step up efforts to target single-person households and the senior market, and secure new growth drivers by expanding services for different stages of life, including weddings and cruises.
 According to the funeral-services industry on the 15th, Chairman Yoon delivered a special lecture on “Leadership That Drives Change in Sales” at the “Woongjin Preed Vision Forum 2027,” held on the 14th with 320 attendees, including members of the nationwide sales organization and employees.
 Chairman Yoon stressed the role of the sales organization and the importance of leadership in responding to market changes. This is seen as highlighting the importance of change and the role of the sales organization, which meets customers directly, as the company expands its business.
 At the forum, Woongjin PreedLife Co., Ltd. shared its business direction and sales strategy for next year. The key is to strengthen services targeting single-person households and senior customers, building on its existing pre-need funeral business, and expand into weddings and cruises.
 This aligns with a strategy to expand pre-need services beyond funeral-focused offerings to cover customers’ entire life cycle. The move is seen as an effort to broaden customer touchpoints and capture demand for services beyond existing pre-need products.
 Moon Ho-sang, CEO of Woongjin PreedLife Co., Ltd., also presented a future growth strategy under the theme “Growth never stops. Challenge, innovate and leap forward.” At the sales strategy meeting that followed, the company reviewed the performance of major businesses and discussed its sales direction for next year.
 Woongjin PreedLife Co., Ltd. currently operates a sales organization comprising 50 business units nationwide and around 7,200 Life Partners (LPs). The nationwide sales network is seen as a potential foundation for connecting customers not only with existing pre-need products but also with a range of lifestyle and leisure services.
 A Woongjin PreedLife Co., Ltd. representative said, “This forum is a place to share our vision for future growth and for the nationwide sales organization to prepare together for a leap forward next year,” adding, “We will strengthen customer-centered services and our competitiveness on the ground as we grow into a total life-care platform.”
[email protected] Lee Ju-mi Reporter