Hancom launches limited-edition package with Busan local brand Balansa

[Financial News] Hancom said on the 15th that it had launched a limited-edition product, the “Hancom X Balansa Collaboration Package,” in collaboration with Balansa (BALANSA), a local brand from Busan.
The package was designed around the concept “Adding a street edge to office life.” It comprises four everyday-use merchandise items: a tin case, a baseball cap, an eco bag and a keycap keychain.
In particular, Hancom added meaning to the collaboration by reinterpreting “Busan,” inscribed in Balansa’s signature logo, as “Pangyo,” where Hancom is based. The products feature designs created exclusively for Hancom. The regular retail price is 108,900 won, and they will be sold in limited quantities.
To mark the package launch, Hancom is holding a lucky draw and a review event for customers who make a purchase through December 14. A total of 40 winners will be selected in the lucky draw: 10 will receive a “Hancom X Siidot X Balansa Keyboard,” and 30 will receive a “New Era X Balansa Unstructured Ball Cap Blue.” Winning tickets will be randomly included with purchased products.
Hancom is also offering a coffee gift voucher to every customer who posts a review on their personal social media account after making a purchase. Customers can enter by submitting a link to their social media post through the event application form on Hancom’s official website. More details are available on Hancom’s official website.
A Hancom representative said, “We planned this collaboration to create a new opportunity for customers to experience Hancom in their everyday lives, beyond office software.” The representative added, “We will continue to expand Hancom's own customer experience through collaborations with a variety of brands.”

[email protected] Yeon Ji-an Reporter