CJ ONE Global launches, offering plenty of benefits to foreign visitors

[Financial News] CJ ONE, a lifestyle membership service operated by CJ OliveNetworks, announced on the 15th that it will launch CJ ONE Global for foreign visitors to Korea. Foreign customers who sign up for the service can enjoy a range of CJ ONE membership benefits, including earning and redeeming points and using coupons at major partner brands in Korea.
As interest in K-content has recently spread to K-lifestyle as a whole, including dining, shopping and culture, the number of foreign visitors to Korea has also been rising rapidly. According to the Korea Tourism Organization, about 12.8 million foreign tourists visited Korea from January to July 2026, up 21.3% from the same period a year earlier.
CJ ONE has significantly lowered barriers to using its service in order to attract the growing number of foreign visitors to Korea as a new customer base.
Any foreign visitor to Korea can easily sign up for CJ ONE using only email verification, without a Korean mobile phone number or ID. At the same time, the service has adopted globally standardized authentication technologies, including OpenID Connect (OIDC) and OAuth 2.1, for member verification and service access management to ensure security.
Once registration is complete, a mobile barcode is issued immediately through the CJ ONE app, allowing members to earn and redeem points at partner stores nationwide. New-member and birthday benefits are also available.
CJ ONE has also prepared a range of benefits to help foreign members experience various aspects of K-lifestyle while traveling in Korea. Exclusive benefits for global members are offered at a variety of partner locations along major travel routes used by foreign visitors to Korea, including tourist attractions such as N Seoul Tower; shopping channels such as Shinsegae Duty Free; dining brands such as Tous les Jours and Mega MGC Coffee; convenience stores such as CU and emart24; and locations such as Gourmet Bridge at Incheon Airport. Some partner channels also distribute exclusive coupons through separate “hidden pages” created just for global members.
With this service, CJ ONE is expanding its role as an integrated membership platform connecting foreign visitors to Korea with a variety of partner brands. This is expected to help build a global membership base and encourage members to use multiple partner brands.
CJ ONE plans to broaden the service by expanding its multilingual offerings and enhancing features tailored to global members. CJ ONE Global can be accessed by switching to global mode in the latest version of the CJ ONE app (version 5.0 or later), and supports English and Japanese.

[email protected] Yeon Ji-an Reporter