Zigzag to open Seongsu pop-up on the 16th, with 50 shopping malls participating

[Financial News] Kakao Style’s fashion platform Zigzag will run an offline pop-up store in Seongsu-dong, Seoul.
Kakao Style said on the 15th that Zigzag will run the “Zigzag Express” pop-up store at Anderson C Seongsu for three days starting on the 16th. It is Zigzag’s third offline event, following events in 2023 and 2025.
Fifty shopping malls on Zigzag will participate in the pop-up. Ten fitting zones have been set up so visitors can try on and buy items sold online. Scanning the QR code attached to an item takes customers to its product detail page in the Zigzag app. All items featured at the pop-up are eligible for the Jikjin Delivery service.
On the first floor, products from 39 shopping malls will be presented across six themes. The second floor will feature fall new arrivals and in-house-made products from 11 shopping malls exclusive to Zigzag, including Realcoco, La Room, Edmore, Dearment and Morent.
There will also be events for visitors. Those who upload a photo taken at the venue to the event page can enter a prize draw that includes a lucky box worth about 150,000 won. Photo zones, including a poster zone and a mirror zone, will also be available. For customers unable to visit the pop-up, a discount promotion will run in the app through the 25th.
[email protected] Kang Myeong-yeon Reporter