Enjoy signature dishes from popular restaurants nationwide at home... Coupang opens gourmet food section

[Financial News] Coupang is launching a gourmet food section where customers can find signature dishes from famous chefs and popular restaurants across the country in one place.
According to industry sources on the 14th, Coupang Rocket Fresh has opened a gourmet food section called House of Taste.
The gourmet food section brings together a wide range of food, from signature dishes by famous chef brands and popular restaurants nationwide to products reflecting the latest food trends. It sells products across categories including meal kits and home meal replacements (HMR), as well as bakery items, desserts, frozen foods, dairy products and beverages.
The section currently features about 800 products from around 200 brands, including about 20 chef brands and around 140 restaurant brands. WOW members can conveniently enjoy at home dishes from popular restaurants across the country and foods made using famous chefs’ recipes, with Rocket Fresh early-morning delivery.
Featured brands include premium Korean beef specialist Byeokje Galbi, European fine-dining restaurant Table Popo, Chinese fine-dining restaurant Nuwa, and natural-sourdough bakery brand Broadcase.
The section also offers restaurant meal replacement (RMR) products made in collaboration with popular restaurants. Coupang is exclusively selling four products developed with Palgakdo, a dining brand known for charcoal-grilled dakgalbi and dishes made with specialty cuts of chicken.
Home meal replacements developed in collaboration with famous chefs will also be introduced in stages. Coupang plans to release, one week at a time through the 8th of next month, products jointly developed with chefs Kim Ho-yoon, Kim Hoon, Lee Seong-hoon and Choi Sang-hyun, who made the top four on the cooking variety show Street Restaurant Fighter.
A Coupang representative said, “We will continue to offer distinctive gourmet products so customers can enjoy a diverse culinary experience at home.”

[email protected] Jang Yu-ha Reporter