“Eat Pepero, get a SKZ key ring” ... Lotte Wellfood Co., Ltd. unveils 10 limited-edition Pepero Day products
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- 2026-10-14 10:51:10
- Updated
- 2026-10-14 10:51:10
[Financial News] Lotte Wellfood Co., Ltd. is launching limited-edition products featuring global ambassadors Stray Kids and Sanrio Characters, among others, for Pepero Day, and is beginning its full-scale marketing campaign.
According to industry sources on the 14th, Lotte Wellfood Co., Ltd. is unveiling a lineup of 10 seasonal packages for the upcoming Pepero Day season, including specially designed products created in collaboration with popular intellectual properties (IPs) such as global ambassador Stray Kids, Sanrio Characters and Ganadi.
The lineup includes two specially designed packages featuring global ambassador Stray Kids, as well as four products featuring signature Sanrio Characters such as Hello Kitty, Pochacco, Cinnamoroll and Hangyodon. It also includes a five-piece Ganadi Assortment, created in collaboration with the popular character Ganadi.
The premium product Pepero Double Rich Salty Vanilla, which was offered as a limited-edition seasonal product in the first half of this year, will also be relaunched as a limited edition for this Pepero Day season.
A purchase promotion will also run for the season. Customers who spend at least 30,000 won on Pepero products will receive a Stray Kids tarpaulin bag and key ring, and a Ganadi hand mirror. Consumers who spend at least 30,000 won, including at least one Sanrio Characters product, will receive one of four Sanrio Characters shopping bags, selected at random.
Lotte Wellfood Co., Ltd. will roll out a campaign starting with the launch of these seasonal packages. In particular, it plans to conduct intensive marketing at major tourist attractions so that foreign tourists visiting Korea during the season can experience Pepero Day culture.
A Lotte Wellfood Co., Ltd. representative said, “By combining global ambassador Stray Kids with character IPs that are popular with the public, we have expanded the choices in our seasonal lineup.”
[email protected] Park Kyung-ho Reporter