Yellow Balloon Tour Co., Ltd.: Long-haul travel also recovers amid strong demand for Japan in the winter season

Yellow Balloon Tour Co., Ltd. said on the 13th that bookings for November–December winter package tours had risen by about 10% from the same period a year earlier. Japan accounted for the largest share of bookings, at 50.5%, followed by China (22.8%), Vietnam (12.8%) and Europe (8.4%).
In Japan, Kyushu (12.6%), Osaka (12.4%) and Hokkaido (10.4%) had high shares of bookings. Compared with the previous year, bookings for Hokkaido rose 3.2-fold and those for Tokyo 3.1-fold, while bookings for Okinawa and Osaka each increased 2.9-fold.
Bookings for China rose 28.5% from the previous year. Shanghai saw a particularly sharp increase, with bookings rising 3.8-fold, highlighting demand for travel to major cities. Bookings for Taiwan also rose 38.0%.
In Vietnam, Phu Quoc accounted for 30.6% of all bookings for Vietnam, ahead of Da Nang (20.6%), Hanoi (16.4%) and Nha Trang (16.1%).
Bookings for Europe, a long-haul destination, also rose 16.8% from the same period a year earlier. By region, Western Europe had the largest share (28.9%), followed by Spain (26.5%), Türkiye (21.7%) and Eastern Europe (19.7%). Bookings for Eastern Europe and Spain rose 47.3% and 24.3%, respectively.
A representative for Yellow Balloon Tour Co., Ltd. said, “While preferences for nearby destinations such as Japan, China and Vietnam remain strong, bookings are also increasing for long-haul destinations such as Europe,” adding, “We plan to offer a variety of themes and products to meet winter travel demand.”
[email protected] Jeong Sun-min Reporter