TOPTEN10's patterned fleece proves popular; sales of women's products rise 175%

[Financial News] SHINSUNG TONGSANG CO., LTD.'s SPA brand TOPTEN10 is seeing strong demand for its fleece range.
According to SHINSUNG TONGSANG CO., LTD. on the 13th, sales of TOPTEN10's women's Fluffy Fleece high-neck zip-up rose about 175% from the same period last year between the 1st and 5th. Sales volume also increased 132%. Over the same period, sales of unisex products rose 51%, while their sales volume increased 28%. Fleece is a lightweight, highly insulating material that can be worn from the transitional seasons through winter.
For this fall/winter (FW) season, TOPTEN10 expanded its Fluffy Fleece inventory to about 2.3 times last year's level and broadened its product range. It introduced floral patterns on women's products for the first time and diversified its Nordic patterns. On unisex products, it expanded the check and Nordic patterns and added men's vests.
Patterned products ranked among the top sellers. From August through last month, the newly introduced floral pattern ranked first in sales volume among the eight color options for the women's high-neck zip-up. For unisex products, patterned items such as Nordic and check designs took the top three places among the nine color options.
A TOPTEN10 representative said, “As fleece becomes established as an everyday fashion item, we have expanded our product range with a variety of patterns and colors,” adding, “We will continue to introduce products that reflect customer preferences and fashion trends.”
[email protected] Kang Myeong-yeon Reporter