“Stars Are Raining Down” ... Starbucks Launches Appreciation Promotion After Rewards Membership Tops 16 Million

[Financial News] Starbucks Coffee Korea Co., Ltd. is holding a large-scale customer appreciation promotion to celebrate surpassing 16 million Rewards members.
According to industry sources on the 13th, Starbucks will hold an appreciation promotion from the 15th to the 21st to celebrate Starbucks Rewards reaching 16 million members in total.
Starbucks Rewards, a customer loyalty program launched in 2011, lets customers redeem the Stars they earn for beverage coupons, food and merchandise (MD) vouchers, and other benefits. During the promotion, Starbucks Rewards members who purchase eligible beverages, including Caffè Americano, Caffè Latte and Vanilla Latte, can earn two additional Stars on top of their regular Star earnings. Customers can also choose from a range of offers in addition to the existing coupons, including buy-one-get-one-free Americano and made-to-order beverages, free Delivers delivery, discounts on mini whole cakes and discounts on ToGo Bags.
Benefits are also available for new customers. Customers who join Starbucks Rewards during the promotion will be upgraded to Green tier without making an additional purchase and will receive a coupon for 30% off beverages and food. Ha Ik-seong, who is in charge of planning at Starbucks, said, “We prepared this promotion to thank our 16 million members, who continue to visit our stores and take part in our Rewards program.” He added, “We will continue to offer a variety of benefits and services so that everyone can enjoy a comfortable and trustworthy brand experience.”
[email protected] Park Gyeong-ho Reporter