“Who wants taco and Tamagotchi Hoppang this winter?” ... Samlip launches 20 varieties of its winter snack, “Samlip Hoppang”

[Financial News] Samlip is set to launch a raft of new Samlip Hoppang varieties for the coming winter, featuring unusual flavors such as taco and Buldak as well as IP collaborations with properties such as Tamagotchi.
According to industry sources on the 13th, Samlip has tapped actor Gong Myung as its new model and will introduce 20 new Samlip Hoppang varieties.
The slogan for this Samlip Hoppang campaign, “How many Hoppang will you have this winter?”, directly conveys the fun of choosing and enjoying products in a variety of flavors to suit individual tastes. This year’s Hoppang uses “Balhyo Mijong,” a blend of patented lactic acid bacteria and rice flour, to further enhance its soft, chewy texture and rich flavor.
Samlip has also prepared trendy Hoppang for consumers seeking novel culinary experiences. Its taco Hoppang, a reinterpretation of Mexican tacos, comes in two varieties: “Kimchi Taco Hoppang,” combining kimchi and salsa sauce, and “Authentic Taco Hoppang,” with an exotic flavor. The company is also introducing premium lines that pair traditional sweetness with modern baking techniques: “Brown Sugar Red Bean Hoppang” and “Gamju and Whole Red Bean Hoppang.”
Products made in collaboration with popular IPs are also drawing attention. Samlip has teamed up with Tamagotchi to launch “Meat and Chive Hoppang” and “Chili Dog Hoppang,” and with Anpanman to launch “Chestnut Red Bean Hoppang” and “Curry Hoppang”; each product comes with a collectible sticker inside. To meet demand for desserts and spicy flavors, it has also rolled out “Taro Milk Tea Hoppang,” “Yellow Cheese Hoppang” and “Sweet Red Bean & Milk Hoppang,” as well as “Samyang Buldak Hoppang (vegetable and pizza)” and “Corn Cheese Buldak Hoppang,” made in collaboration with Samyang Foods Co., Ltd.
A Samlip spokesperson said, “This winter, we’ve put together a diverse lineup so people of all ages and genders can choose Hoppang to suit their tastes, ranging from perennial bestsellers and character collaborations to trendy products such as taco and Buldak.”
[email protected] Park Kyung-ho Reporter