“Spraying on Jjangsyeoyo perfume before a date”... Lotte Wellfood Co., Ltd. launches quirky snack-themed key rings

[Financial News] Lotte Wellfood Co., Ltd. is showcasing merchandise featuring its brands, including Jjangsyeoyo perfume and Pepero wallets. The merchandise gives consumers the fun of collecting items beyond food products.
According to industry sources on the 13th, Lotte Wellfood Co., Ltd. has teamed up with handmade goods platform ‘idus’ to launch distinctive merchandise featuring its popular snack brands.
The collaboration was planned to offer consumers a new brand experience by reinterpreting Lotte Wellfood Co., Ltd.’s popular brands through the eyes of creators. Drawing on the distinctive features and designs of leading snack brands such as Pepero, Ghana, Jjangsyeoyo, Chaltteok Pie, Lotsand and Chikchok, the brands have been reimagined as lifestyle merchandise.
First, on the 13th, the company will debut a variety of merchandise, including a Pepero bookmark, Pepero patchwork card wallet, Ghana pointy key ring, Ghana earphone-cord winder, Jjangsyeoyo perfume, Jjangsyeoyo reading ring, Jjangsyeoyo ceramic cup, Chaltteok Pie Wakppu slime, Lotsand picnic wrapping cloth, Lotsand mirror key ring, Lotsand clicker, and Lotsand mail and can opener. Then, on the 27th, it plans to release additional items: a Chikchok AirPods case, a Jjangsyeoyo muddler and a Chaltteok Pie clicker.
The merchandise from the first collaboration, held last May, sold about 8,200 items by September, drawing a strong response.
Lotte Wellfood Co., Ltd. plans to add a fresh twist and offer the fun of collecting by reinterpreting the iconic designs and images of its long-loved brands as merchandise in distinctive forms.
A Lotte Wellfood Co., Ltd. representative said, “We hope consumers will find new enjoyment in their everyday lives through a wider variety of brands and ideas.”


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