Wonju Medical Device Industry Promotion Agency reports $3.25 million in consultations and four contracts at Indonesian medical device expo

【Financial News, Wonju = Reporter Kim Gi-seop】The Wonju Medical Device Industry Promotion Agency joined six medical device companies from the province at an exhibition in Indonesia, where they held 44 consultations and secured contracts worth $655,000, laying the groundwork for expansion into Southeast Asian markets.
According to the Wonju Medical Device Industry Promotion Agency on the 12th, it took part in the Indonesian medical device exhibition (Hospital Expo 2026), held from the 7th to the 10th, with a joint pavilion as part of the K-Medical Industry Global Market Entry Support Platform Development Project. Companies at the pavilion recorded 44 consultations, worth a total of $3.25 million, during the exhibition, four of which led to actual contracts.
Indonesia is a market where demand for medical devices is steadily growing, driven by its large population, the expansion of health insurance and improved access to medical services. The country is also actively expanding its medical facilities and equipment, making it a key foothold for Korean medical device companies seeking to enter Southeast Asia.
Six companies took part in the joint pavilion and introduced their products and technologies to local buyers: Caleb (infusion pumps for laparoscopic and arthroscopic procedures), MeZOO (wearable ECG patches), B&B Tech (high-intensity focused ultrasound equipment for aesthetic use), Sonic World (sonic exercise equipment), Big Flex International (AI diagnostic platform) and Geodia (quantum-dot immunofluorescence measuring device).
The participating companies focused on finding new clients, identifying local distribution and sales partners, and assessing the market-entry potential of each product. Some signed export-related memorandums of understanding with local companies and obtained letters of intent to purchase. They also pursued joint research and development and regulatory cooperation, laying the groundwork for partnerships that could lead to future export contracts and sales.
Kim Yeong-seong, president of the Wonju Medical Device Industry Promotion Agency, said, “Even amid localization policies and high barriers to entry, we secured 44 consultations and four contracts, confirming that our companies’ technological capabilities are fully viable in Indonesia. We will continue providing follow-up support to turn the memorandums of understanding and letters of intent to purchase signed this time into actual exports, and steadily expand opportunities for companies to enter overseas markets and explore more of them.”

[email protected] Kim Gi-seop Reporter