[New Book] Trend Korea 2027

[Financial News] In an era when artificial intelligence (AI) has permeated everyday life and the workplace, what do consumers want, and how do they behave? The new book Trend Korea 2027 by Kim Nan-do and his co-research team breaks down changes in Korean society and the consumer market next year into 10 consumer trends.
It examines “Boredom Society,” where people feel bored despite the abundance of stimulating content, and the “Try-It Economy,” in which lower costs of experimentation, thanks to AI and other factors, enable people to learn by doing. It also introduces “Form Factor Shift,” which focuses not only on product performance but also on changes in form and how products are used.
The human role of assessing and verifying AI’s output and taking responsibility for it is described as the “Human Edge.” The assessment is that even when repetitive tasks are delegated to technology, deciding what to choose and what to discard remains up to people. The slogan put forward for the Year of the Sheep is “ALPHA SHEEP.” It emphasizes an attitude of acting on one’s own ideas first rather than being swept along by trends and algorithms.
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