Tradition Meets Modernity ... The Philippines’ Largest Lifestyle Fair Opens

【HANOI, Vietnam — Correspondent Kim Jun-seok】The 74th Manila FAME (Manila FAME 2026), the Philippines’ largest global lifestyle fair, organized by the Center for International Trade Expositions and Missions (CITEM) under the Philippine Department of Trade and Industry (DTI), will be held from the 15th through the 17th at the World Trade Center Metro Manila (WTCMM) in Pasay City, Philippines.
This year’s fair has selected “Bloom” as its central theme. It will showcase a wide range of export products—including furniture, home décor, lighting and fashion textiles—that blend traditional craftsmanship with a contemporary sensibility through original designs inspired by the Philippines’ native plants, ecosystems and local landscapes.
Around 400 brands, including artisan communities and micro, small and medium enterprises (MSMEs) from across the Philippines, are expected to take part and welcome buyers from around the world.
In a report, prominent local media outlet Philstar Life described Manila FAME as “the most powerful trade platform celebrating the creativity and national identity of the Philippines,” and said that “this year’s theme, ‘Bloom,’ goes beyond simple naturalism and shows the dynamism of Philippine design as local brands expand into global markets.”
This year’s exhibition will also feature Design Commune, a key incubation program connecting emerging designers with local manufacturers, as well as FAME Talks, a knowledge conference for sharing design solutions focused on environmental sustainability.
In addition to the in-person exhibition, organizer CITEM operates its own digital business platform, FAME+, as an integrated offering so buyers around the world can continue business matchmaking and product sourcing year-round, strengthening the fair’s position as a hybrid trade show.
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