Cold winds bring a flurry of activity to retailers... gearing up for fall with food discounts and outings

[Financial News] As cold winds begin to blow, retailers are moving quickly to capture fall demand. E-commerce platforms and hypermarkets are discounting seasonal essentials and foods, while shopping malls and outlets are rolling out a variety of experiential offerings to attract fall day-trippers.
According to the retail industry on the 11th, 11st is offering discounts on seasonal essentials through its fast-delivery service, ‘Shooting Delivery,’ through the 31st. Its selection is tailored to fall demand and includes warming soups and nutritious porridge suited to the colder weather, as well as moisturizing products and laundry and cleaning supplies.
Among the featured deals, a five-pack of ‘Yangban Sura Pork and Kimchi Stew’ is available for around 21,000 won with the maximum benefits applied, while a 10-pack of ‘CJ Hetbahn Hearty Scorched-Rice Chicken Porridge’ is offered for around 24,000 won. Hair and body care products for looking after skin and hair during the dry change of seasons are also discounted. A variety of new food products launched this year are available to meet demand for fall outings.
Coupang is holding ‘Beautyful Day’ through the 18th, offering discounts on beauty products for the fall change of seasons to Wow members. Around 2,000 skincare and makeup products from 16 brands, including AGE 20’s, Banila Co., Dr. Jart+ and Aestura, are available at special prices. Coupang is running two sections focused on morning and evening skincare routines and is also offering a 5,000-won coupon that can be used on purchases of 20,000 won or more.
Hypermarkets are discounting seasonal ingredients and foods for outings. Emart is holding its ‘Taste of Fall’ event through the 14th, with discounts on seafood, fruit and meats for grilling. In a promotion held with the Ministry of Oceans and Fisheries, customers who earn Shinsegae Points can get fresh mackerel and fresh shrimp at 30% off. Pork for grilling and sea eel are also being offered at discounted prices to meet demand for camping and outings.
Shopping malls and outlets are expanding experiential offerings for fall day-trippers. Through the 18th, Starfield Suwon is holding ‘Farm-cation in the City,’ bringing the Chuncheon Potato Festival into the city. Visitors can enjoy a range of activities in a space decorated with sunflowers and a mini potato field, including digging up potatoes and guessing their weight. Starfield Goyang is also holding ‘MEGA ZOO’ during the same period, with pet brand booths and dog agility classes, giving visitors the chance to shop and enjoy activities with their pets.
Through the 26th, Shinsegae Simon is holding ‘Pinkfong Baby Shark Happy Picnic’ with The Pinkfong Company at Busan Premium Outlet. With an autumn picnic theme, the event features a photo zone in the central plaza with six-meter-tall sculptures of Pinkfong and Baby Shark. It also includes a pop-up store selling character merchandise and a coloring activity zone for children.
A Shinsegae Simon representative said, “To mark the October fall outing season, we’ve prepared experiential offerings that the whole family can enjoy alongside shopping. We hope you’ll make happy memories through a variety of activities, including Pinkfong and Baby Shark photo zones, a pop-up store and sing-along performances.”
[email protected] Jang Yu-ha Reporter