Woongjin ThinkBig Co., Ltd. Bets on Personalized Learning: AI Gauges Korean Proficiency and Quickly Adjusts Difficulty

[Financial News] Amid intensifying competition in the education industry to adopt artificial intelligence (AI) solutions, Woongjin ThinkBig Co., Ltd. is overhauling its flagship learning platform, Woongjin SmartAll. Woongjin ThinkBig Co., Ltd. announced on the 8th that it had applied advanced AI diagnostic algorithms and data analysis features across its SmartAll platforms for all age groups, from kindergarteners to middle school students. The move is aimed at firmly cementing its market leadership by going beyond simply providing content to precisely tracking learners’ levels and achievement through data.
The most notable part of the revamp is the enhanced personalized assessment for elementary school students. SmartAll Elementary has added Korean as a subject covered by its AI diagnostic assessment and made the assessment mandatory for new members upon enrollment. The results are immediately used to set individual curricula and adjust question difficulty. The platform has also added data comparing students’ learning achievement with the peer average to its “AI Analysis Report,” enabling parents to compare and understand their children’s academic levels at a glance.
The middle school and preschool programs have also been tailored more closely to the characteristics of each age group. SmartAll Middle School has added “Test Prep Mode,” based on learning data from high-performing members, and an “AI Learning Recommendation Chatbot,” supporting a structured learning routine from goal-setting through results review. SmartAll Kids, for preschoolers, has introduced a “Nuri Curriculum Subject Room” that makes it easy to find content by curriculum area, and provides a “Monthly Analysis Report” that presents learning achievement in an intuitive visual format.
Song Ha-bong, head of the education business division at Woongjin ThinkBig Co., Ltd., said, “This service upgrade enables us to provide learning tailored to each child’s level, along with analysis of their growth, from preschool through middle school.” He added, “Children will develop the ability to learn on their own, and parents will be able to see that growth for themselves.”

[email protected] Kim Man-gi Reporter