IP collaborations grow in scale: 7-Eleven teams up with JOGUMAN to launch character merchandise

[Financial News] As demand continues to grow for products featuring character intellectual property (IP), 7-Eleven is introducing new products in collaboration with dinosaur character JOGUMAN.
According to industry sources on the 8th, 7-Eleven has broadened its range of offerings by teaming up with popular IPs, from practical merchandise such as suitcases, tumblers and salad containers to products pairing food with items such as random stickers and magnets. Representative products include the Yozm Greek Yogurt x Hello Kitty Magnet, the Hello Kitty Beach Towel Set and the Hangyodon Fruit Pot Set.
Starting on the 9th, 7-Eleven will roll out five products in collaboration with JOGUMAN, whose global IP business is being developed by IPX. The first offerings are the “Brachio Warning Key Ring,” “Full-Bellied Brachio Cushion” and “Autumn-Bounty Brachio Blanket.” On the 16th, the “Autumn-Mood Book-Cover Bag” and “Office Extended Desk Mat” will be added.
Choi Ji-young, a product planner (MD) on 7-Eleven’s Service Products Team, said, “Character products have recently expanded beyond simply collecting favorite characters to also pursuing practicality and collectible value. We’ll continue to discover IPs that people in their 20s and 30s can relate to and offer products that remain useful even after the food has been consumed.”

[email protected] Kim Hyun-ji Reporter