Busy mornings, no glass of water needed... a sweet-and-tart way to get your vitamins

[Financial News] The “Healthy Pleasure” trend—the idea that staying healthy should be enjoyable, too—is spreading to the nutritional supplement market. Yuhan Corporation has revamped and launched “Sense Balance Gummy Day Vegan Multivitamin & Mineral,” a gummy multivitamin with a sweet-and-tart fruit flavor.
“Sense Balance” is Yuhan Corporation’s flagship nutritional supplement brand. This product was developed to make it easy to get your nutrients anytime, anywhere, without water, even amid a busy daily routine.
The most notable changes in the revamp are the flavor and texture. The gummy’s signature bouncy, chewy texture has been enhanced, and a sweet-and-tart fruit flavor added, making it enjoyable without the feeling that you are taking a supplement.
The company also focused on enhancing the nutritional content and making the product more convenient to take. Essential vitamins and minerals that people today may not get enough of were balanced in the formulation, and the product can be conveniently taken as two gummies a day. It is aimed at busy office workers and students, as well as consumers who prioritize healthy lifestyles.
The product has also newly received vegan certification. The company says this means that not only consumers who prefer products made with plant-based ingredients, but also those who carefully scrutinize ingredients and components, can choose it without hesitation.
A Yuhan Corporation representative said, “We revamped the product so consumers could replenish their nutrients more deliciously and conveniently as the Healthy Pleasure trend continues to spread,” adding, “With vegan certification further broadening consumers’ choices, we will continue to introduce health functional foods that reflect a range of lifestyles and consumer needs.”
[email protected] Reporter Jeong Myeong-jin