KakaoBank expands engagement with music fans... Title sponsor of the Melon Music Awards for fifth consecutive year

[Financial News] KakaoBank is expanding its engagement with customers by continuing to sponsor music awards. It will serve as title sponsor of the Melon Music Awards (MMA) for the fifth consecutive year and hold a ticket-drawing event linked to artist voting and card payments.
According to financial industry sources on the 8th, KakaoBank will serve as title sponsor of the Melon Music Awards (MMA) 2026 for the fifth consecutive year.
The MMA is a popular music awards ceremony and festival held annually since 2005 by the music platform Melon. This year’s event will take place over two days starting on the 14th of next month at Gocheok Sky Dome in Guro-gu, Seoul.
To mark its participation as title sponsor, KakaoBank is holding a draw for 2,800 tickets from today through the end of this month. Any customer with a KakaoBank checking account or mini account can participate.
First, 1,000 tickets will be awarded by lottery to customers who vote in the “KakaoBank Everyone’s Star Award,” with one ticket per person. Of these, 60 are “KakaoBank Special Seats,” offering a close-up view of the stage. Customers who share the event link will receive a total of 800 tickets, with two per person.
There will also be an event tied to payments made with a debit card or mini card. After signing up in the “Lucky Card” tab on the event page, customers who pay with the relevant card will receive a Lucky Card with their first purchase each day. They can check instantly in the app whether they have won, and winning customers will receive one ticket each, from a total of 1,000 tickets.
A KakaoBank representative said, “We are joining MMA2026 as title sponsor again this year and have prepared a variety of ticket events that are easy for customers to participate in,” adding, “We hope customers will enjoy performances by their favorite artists up close and make special memories through this event.”
Last year, KakaoBank served as title sponsor of MMA2025 and awarded a total of 2,030 tickets by lottery. This year, it is increasing the number of tickets to 2,800, expanding opportunities for customers to participate.
[email protected] Lee Hyun-jung Reporter