Workday accelerates push into enterprise market with AI-powered HR automation

[Financial News] Workday, an enterprise HR and finance management solutions provider, is stepping up its push into the Korean market with the launch of an AI-based learning solution. Its strategy is to tap demand among businesses for AI transformation with a solution that supports everything from personalized training using companies’ HR data to content creation and automated learning operations.
Workday Korea Country Manager Mike Hur held a press briefing at the company’s headquarters on Teheran-ro in Seoul on the 7th. “Companies are most interested in how they can safely apply AI to human resources (HR) work,” he said. “In the age of AI, Workday Korea will be a partner that designs HR operating models together with customers.” Hur outlined four key growth pillars: AI agents, skills-based talent management, global HR operations and the partner ecosystem.
Workday’s Sana-based Workday Learning solution combines employee job, skills and organizational information stored in Workday’s human capital management (HCM) system with Sana’s AI-based learning capabilities. It can provide training tailored to each employee’s role and skills, and automate repetitive tasks involved in creating and distributing training content and managing learning. A key feature is its ability to recommend work relevant to employees based on a company’s data and help carry it out according to predefined permissions and procedures.
The AI tutor integrated into learning courses provides explanations based on relevant training content when employees ask questions in natural language. It guides them in applying complex concepts to their work and offers additional explanations or feedback tailored to each learner’s level of understanding. Courses can also include interactive elements such as quizzes, surveys and self-reflection questions.
Workday Korea plans to tap demand among Korean companies for AI adoption and expand its business base. When evaluating AI adoption, Korean companies place the greatest importance on integration with existing business systems and data, security and access management, and generating tangible business results. This is because simply adopting general-purpose AI tools makes it difficult to use a company’s internal HR and finance data and business processes, while work must be carried out in compliance with organization-specific permissions and approval systems.
Workday’s strategy is to address these needs by using AI built into its platform along with companies’ HR and finance data. AI can predict changes in business operations, support decision-making using relevant information and carry out tasks in accordance with predefined permissions and policies. By applying to AI the policies and business processes configured on the existing platform, and maintaining audit trails, Workday provides the controls required in an enterprise environment.
Workday Korea is also moving quickly to strengthen collaboration with domestic sales partners and global implementation and consulting partners. It has already signed strategic agreements with domestic partners including Doodlin-Greeting, Shiftee, Wanted Lab and Platier. The move is intended to enhance its ability to provide solutions that meet the needs of Korean companies. Its strategy goes beyond simply expanding sales channels to providing solutions suited to Korean companies’ HR operating environments and industry-specific needs. Workday will combine the expertise of global systems integration (SI) companies and domestic partners, and meet large customers’ implementation needs through cooperation with SI firms affiliated with large conglomerates. In the digital-native business and gaming sectors, it also plans to collaborate with Amazon Web Services (AWS) and specialized partners.
[email protected] Jang Min-gwon Reporter